Writer Emily Gould will partner with Ruth Curry to establish a digital bookstore. According to The New York Observer, they have contacted OR Books about the “super-specialized and targeted” venture.

Here’s more from the article: “[T]he curated site will feature a small number of hand-selected books, including the poet Eileen Myles’s Inferno, published in November 2010…EmilyBooks.com is registered to Ms. Gould; its front page currently features four slots for selling products, occupied by placeholder images of sneakers. ‘Soon there will be content here, and it will not be about shoes,’ reassures the site’s blog.”

Gould has worked as an editor at GalleyCat, an associate editor at Disney’s Hyperion imprint and co-editor of Gawker. She has also published two books, a young-adult title called Hex Education (co-authored with Zareen Jaffrey) and a memoir called And the Heart Says Whatever.