Monday, August 08, 2011

Russian Publishing 101: What You Need to Know

Publishing Perspectives
Shockingly little is known about Russia’s book business, valued at $2-3 billion. Here’s an overview of Russian publishing, bookselling, e-commerce and foreign investment.

Pricing and distribution have been major problems in Russia for the entirety of its post soviet history, not to mention all of the history that came before. In Russia then, conditions are radically different from what most Westerners are used to; anyone doing business there has to learn to live with ambiguity, paradox and contradiction — and to be willing to put up with a mountain of nonsense.
Fortunately it’s an infinitely stimulating country to experience and so long as you have realistic expectations going in, you are unlikely to be disappointed. At the very least, you will gain an education.


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