Kobo has formed a new partnership with Collins Booksellers in Australia to sell its new e-readers in over 50 different retail locations. Not only can you now buy the physical device, but also Collins is opening a new eBook store, powered by Kobo.
Starting this week Collins will start stocking the Kobo WIFI ($138) and Kobo Touch e-reader ($168). The company is also opening its ebook store later on this week as well. This would give customers the opportunities to buy the hardware and the books from the same retailer.
Malcolm Neil, director of vendor relations for Kobo in Australia and New Zealand, told the Weekly Book Newsletter that Kobo is “excited to have the device that delivers the best reading experience to consumers” now available in the local market. Neil said Kobo is also “very excited” to be able to offer local consumers the company’s social reading applications, Pulse and Reading Life, through the Kobo Touch.