At this, the last of the privately run Mom-and-Pop comic book dynasties, Ms. Silberkleit, 59, the daughter-in-law of a company founder, Louis H. Silberkleit, is deadlocked in a court battle for control of the company with Jonathan Goldwater, 52, a son of another founder, John L. Goldwater. Like Betty and Veronica, the two are feuding over Archie’s future, but there is nothing comic — or friendly — about their rivalry. Each accuses the other of endangering the family legacy, Mr. Goldwater by wanting to expand Archie into a megabrand with help from outside investors and the Hollywood uber-agent Ari Emanuel, Ms. Silberkleit by vowing to keep the company’s traditions intact and preserve family ownership, ostensibly leading to stagnation.