Wednesday, May 23, 2012

New Biography of CBS Newsman Walter Cronkite Dents His Halo

May 21, 2012 The Daily Beast

Junkets. A liberal bias. And unconscionable shading of a major story. A new biography reveals how much has changed in America’s news culture.


In the early 1970s, the most trusted man in America did a very untrustworthy thing.

Unbeknownst to the millions who tuned in religiously to the CBS Evening News, Walter Cronkite cut a deal with Pan Am to fly his family to vacation spots around the world. Together with a handful of friends, they roamed from the South Pacific to Haiti, with Cronkite snorkeling, swimming, and drinking, thanks to a friend at the airline. According to Douglas Brinkley’s sweeping and masterful biography Cronkite, the news division president, Dick Salant, was upset at what he deemed a blatant conflict of interest, but took no action against his star anchor.



This was not the Cronkite I grew up admiring from the time I watched his image flickering on a small black-and-white set, the voice of authority in an age when we still revered, without a trace of cynicism, those who spoon-fed us the news.

I got to know Cronkite after his anchoring days as a charming, hard-of-hearing, slightly stodgy spokesman for old-fashioned news values against the encroachment of tabloid entertainment. There was a certain sadness about him, an old warrior who sorely missed being in the trenches. He was a creature of a simpler time, telling me in 2002 that the network newscasts should be all headlines and no features, seemingly ignoring the rhythms of the Internet age.

In reading this first major biography of Cronkite, I came to realize that the man who once dominated television journalism was more complicated—and occasionally more unethical—than the legend that surrounds him. Had Cronkite engaged in some of the same questionable conduct today—he secretly bugged a committee room at the 1952 GOP convention—he would have been bashed by the blogs, pilloried by the pundits, and quite possibly ousted by his employer. That he endured and prospered, essentially unscathed, until his death in 2009 reminded me of how impervious the monopoly media were in those days, largely shielded from the scrutiny they inflicted on everyone else.

“Nobody wanted to go after Walter Cronkite,” Brinkley says. Within CBS “he became a force of nature. He could almost dictate anything he wanted. He was the franchise.”

The book, written with the cooperation of Cronkite and his family, recounts the remarkable career for which he is justly revered: the forging of a no-nonsense newscast that began as a mere 15 minutes; the tireless (bordering on worshipful) chronicling of the space program; the dogged reporting in Vietnam that helped turn the country against the war; the lengthy segments on Watergate that elevated the scandal to a national obsession. Cronkite was a rigorous newsman, trained at the venerable United Press and blessed with the ability to expound extemporaneously on television.

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Walter Cronkite. (CBS Photo Archive-Getty Images)

The rest at The Daily Beast.

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