Tuesday, May 08, 2012

Why are kids’ e-book sales surging? Partly because adults are reading them



The AAP notes that adult e-book growth in February 2012 appeared to slow (adult e-book sales were only 9.9 percent higher this February than last February) because February 2011 included “an unusual one-off retail revenue transaction” making sales that month “abnormally high.” The AAP was also collecting data from many, many fewer publishers last February (under 100 compared to 1,191 now) so it may indeed be true that adult e-book sales are flattening — but we’d need more than a month of data to deduce that.
Note that adult hardcovers sold well this February — a 25.5 percent increase over last year. And religious e-books continued to show strong growth, with those sales up 49.2 percent over last year, though the total sales are still relatively small at $7.6 million.

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