I think schools are also helping with highlighting literacy. We do a lot with schools, and we do author events and events during the holidays. People are definitely supporting their local communities more, too, not just in bookshops. It could be that there is a bit of an Amazon backlash at the moment, as they don't put any money back into the community. We have a lot of local customers, I think people are realising the importance of their local bookshops.
The whole thing about a local bookshop is that it's a theatrical experience, something that customers wouldn't get if they bought something online. We're doing crafts, stationery and a lot of Tintin products to go with the books. The parents can have tea and cake and sit with their children while they choose what book they want. It's an enjoyable experience.
Jeff Doak, Mr & Mrs Doak's Bumper Bookshop for Boys and Girls, Eastbourne, East Sussex